Why use Social Media Advertising?

Most businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. Compared to traditional marketing campaigns like radio, newspaper, billboards and television, Social Media marketing is not only cheaper, but it can be much, MUCH more effective.

Here are our reasons to choose and use Social Media Ads!

1. Your customers are on Social Media!

It is estimated that, by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for businesses to reach their online audience.

2. Your customers are more receptive on Social Media

Whilst people browsing Social Media are not necessarily looking to be marketed to, they are more receptive to this form of advertising than to traditional marketing.

The reason why consumers may be more receptive to your brand message on social media is because social media allows you to be more conversational and show a human side to your brand. The content that you publish on these channels contribute to your brand identity and help you demonstrate your brand voice. On social media, you are able to make authentic connections with your leads and customers, rather than just delivering direct marketing messages. This is something that consumers are generally more responsive to.